Soft guitar beat12/18/2023 "With a marketing budget that probably rivals our contemporaries' coffee budget, this award means so much more."Ĭompared to family-run Riversong, Yamaha is an international giant. "It means through hard work, perseverance, innovation, a small-town Kamloops company can make a splash on the world stage," Miltimore told CBC's Daybreak Kamloops on Monday. In the 30-year history of the international awards, Riversong owner and P2P guitar inventor Mike Miltimore said this is the first time a Canadian company has won acoustic guitar of the year. Riversong's P2P River Pacific was announced on Sunday as the acoustic category winner in the prestigious Musical Merchandise Review (MMR) Dealers' Choice Awards. ![]() And it didn't go to Taylor Guitars or Martin Guitars - it went to Riversong Guitars of Kamloops, B.C. ![]() Three of the biggest names in the business were up for the award.īut the nod for acoustic guitar of the year for 2022 didn't go to Yamaha.
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